Born from the underground music culture of Turin, adidas and Juventus reveal the club’s 21/22 away shirt, which combines a classic black base with colourful lineal accents engineered into the fabric that represent the luminous lights of club venues and festivals, whilst nodding to iconic Juventus kit colourways.
Following the launch of their home shirt back in May, adidas now unveil the Juventus 21/22 away shirt, with a design inspired by Turin’s electronic music scene — specifically the world-famous electronic and progressive music festival, C2C (formerly known as Club To Club). The design combines a black base with linear chromatic accents integrated into the fabric to represent festival lights. The shirt is set to be worn for the first time in Juventus’s preseason friendly against Cesena on 24 July.
The shirt is complemented by orange and pink iridescent 3-stripes on the shoulders – the first time that adidas has used this technology in its football shirts – to create a subtle shimmering effect. The new jersey is made with PRIMEGREEN, a series of high-performance recycled materials, putting sustainability at the heart of the innovation. It features the latest in adidas’ temperature regulation, HEAT.RDY – KEEP COOL, which is designed to keep players feeling cool, dry, and confident during play. The replica shirt offers similar benefits thanks to the inclusion of AEROREADY – FEEL READY technology, keeping fans comfortable and ready as it absorbs moisture for a dry feeling.
To celebrate the launch, adidas and Juventus have created a film in collaboration with Turin’s C2C Festival, one of the most relevant avant—pop music festivals worldwide. Narrated by Carlo Pastore and Lil C and scored by Koreless, the film features some of the most exciting music talents in Italy and the UK, including the Gang Of Ducks collective, Koreless, Mana, Romy, Sara Berts and spime.im, along with details for an event taking place in March 2022 to celebrate the jersey.