International sport and lifestyle brand PUMA has joined forces with acclaimed artist Romero Britto in a new bright and bold collection of apparel and footwear.
The founder of the Happy Art Movement Romero Britto creates his works based on promoting love, joy, hope and happiness, using his creativity to bring positivity and optimism to the people who interact with it. The latest designs for the PUMA range bring 90’s nostalgia to the forefront, with a vivid colour palette of contrasting shades and graphic prints.
“PUMA and BRITTO® share in the goal of bringing fun, happiness and love to the world,” says Dr. Lucas Vidal, global CEO of the BRITTO® and Romero Britto Fine-Art brands. “The two brands have blended Romero’s iconic Happy Art with PUMA’s innovative and cool designs to create incredible consumer products. As Romero Britto always says: art is too important not to share.”
The RS-Connect (R2 299), Basket (R1 999)and Wild Rider (R2 299) have fun look and feel, playing with all-over prints, graphic placements and lively colours. Apparel, featuring graphics, all-over print (AOP) and a mix of rubber prints and embroideries, includes the unisex AOP Hoodie (R1 999), AOP Tee (R799), Sweat Pants (R1 399) and Tee (R749) plus another Crew (R1 299) and Sweat Pants (R1 499).
“This is the component I believe my collection brings out the most, the FUN in getting dressed every day!” says Romero Britto. “I have always been inspired by my journey – from Brazil to Europe to Miami; all of the elements in nature, my surroundings and fashion have influenced how I compose my artworks. It has been a colourful journey with lots of hope, love, happiness and passion that has translated over to the collection for PUMA. The collection is a reflection of the past, present and future all in one.”
The PUMA x BRITTO collection is available at PUMA.com.