South Africa’s national beer and title partner of the 2021 British & Irish Lions Tour of South Africa, Castle Lager says that not only is the brand ready to host a world-class sporting event, but they couldn’t be happier to bring this renowned tour to Mzansi fans once again.
“We are extremely fortunate that we are able to support the Tour as it hits our country. It is our pride as the nation’s favourite beer to share in this joyous occasion where the power of sports will once again be on full display,” said Castle Lager Brand Director, Kudzi Mathabire.
And it is this very power that sport holds, its insatiable ability to bring South Africans together time after time, that inspired Castle Lager to put its weight behind the Tour. The brand says their hope is to create magical moments of unity that transcend the sport itself and lines us up in support of the Boks and the Lions despite our differences.
“The Castle Lager Lions Series is a celebration of the best of rugby, and a moment for us all to come together and unite behind the various teams. Our love for rugby runs deep through our veins, as does our passion for our nation, it is #InOurBlood. So, let’s come together, the best way we know how, by sharing a Castle and enjoying some rugby,” Mathabire continued.
Through a partnership with the South African National Blood Service, Castle Lager is encouraging South Africans to channel their love and passion for rugby, and donate blood to help save lives. Castle will be creating a limited-edition rugby jersey to mark the campaign. What makes this jersey so special, is that it will have be a unique shade of red which will be created in partnership with SANBS and represents the unity of South Africa. This jersey will be a tangible expression of our unity that all South Africans can wear.
The SANBS will oversee the donations process and garner blood donations of the Springboks and the nation at large. To take up the cause to become a blood donor, visit sanbs.org.za or call their contact centre on 0800 119 031 for more information. The SANBS’ Chief Executive Officer, Ravi Reddy says this partnership is an important one. “SANBS is immensely excited to be partnering with Castle Lager for the upcoming Lions Tour. Through this partnership, we hope to showcase what’s #InOurBlood, both on and off the field, and encourage those who look up to these giants of the sporting fraternity to do the same by donating blood,” he said.
Castle Lager echoed his sentiments and went on to say that this is just another way for them to harness the power of sports to effect real and long-lasting change.
“The concept is simple: the passion that is #InOurBlood will be worn on our backs with pride as we show our teams the ultimate level of support during this historic rugby occasion. And through our partnership with SANBS, we will be able to save lives as the blood donations will go into their blood banks for those in need. So, we really urge South Africans to join the movement,” Mathabire explained.
As the Lions Series tour edges ever closer, Castle is reaffirming the brand’s commitment to uplifting South Africa through sports, and more specifically, its sponsorship of SA Rugby and the Springboks – with whom it has had an association since 1997.
Fans can get a hold of the jersey by visiting the brand’s social media page: @CastleLagerSA on Twitter and Facebook.